Here to help

With the nation-wide roll-out for the Red Cross Week, the national campaign – developed by WIM as well – to recruit volunteers had a strong follow-up with ‘Here to help’. The aspect of local help had to be a strong focus point within this campaign for the Dutch Red Cross. It is well known that the Red Cross assists in areas of severe conflicts. That the organisation also helps on a broad scale at recognisable places closer at home hardly rings a bell with many people.

The chosen theme ‘Here to help’ shows that national aspect avowedly. The concept that we developed shows several substantial situations and encourages the audience to donate to the collectors.

Work that works