Recruitment campaign new collectors

Every year during the national Red Cross Week in the Netherlands, their volunteers will knock on doors nation wide to collect money for their organization. In order to gain new volunteers for this collection, we developed a concept that appeals in a strong way.

One of the goals was to point out that the eventual proceeds of the collection will be spend on help close to home, in ones own environment. We developed the concept of ‘Jeselfie’, that saw a national roll-out. The result payed off better than expected: the campaign led to more registrations that the Red Cross initially aimed at.

Work that works