Cargill & DSM: A sweet deal for sugar reduction

We all like the sweet taste of food. Our sugar consumption exceeds the level that’s healthy for us. Too much sugar is linked with being overweight and tooth decay. Hard numbers support this: according to the World Health Organization, worldwide, 2.3 billion people are overweight right now.

Luckily, there are alternatives available. The joint venture between DSM and the American food producer Cargill offers us one of these solutions, like the plant based sweetener named Avansya.
The worldwide issues that are linked to excessive sugar consumption, numbers that support these and the solution that Avansya gives all come back in the attractive concept we created. Therefor we produced a bright, short video that we wrote, designed and had animated. Let Avansya enjoy a worldwide success!




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