Goat cheese with flavoured topping

Caprimera is a goat cheese with a very special taste, thanks to a unique ripening process where the cheese is wrapped in a tasteful topping. While Zijerveld was responsible for the production of the cheese itself, we took care of the creation of the entire communication concept. We developed the name, look & feel, did the photography and created several commercial outings that helped this delicacy finding its way to the consumer. A full concept that we are pretty proud of!

The name Caprimera consists of ‘capri’, a derivative of the Latin ‘caprae’ that means ‘goat’, and ‘mera’, a Hebrew girls name and standing for admirable, beautiful and energetic.


Work that works