NL

Kindness as fuel

With almost 320 gas stations, there’s alway an AVIA nearby. Standing next to the consumer is exactly what fits AVIA. We discovered that AVIA pays special attention to its customers and surroundings. AVIA wants to please each journey with service and convenience, wether you go for a short spin or for a longer ride. That’s why we came up with a brand positioning called ‘Welcome on the go’

‘Welcome on the go’ is AVIA’s way to wish people a pleasant journey. We make AVIA part of the trip, which is just as important as the final destination. In a sector wherein it is difficult to distinguish yourself – petrol is petrol – we positioned AVIA as the brand with an emotional added value.

Work that works